Why SEO Is Good For Your Business

Search Engine Optimization (SEO) is the process of optimizing the online content so that it is redirected to a website or a webpage from search engines like Google, Bing, Yahoo, etc. It targets unpaid traffic (also known as organic traffic). It may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical engines. SEO is an ongoing process.

With each new algorithm update, search engines strive to provide users with the best, most relevant content. Sites that do not keep themselves updated lose their position quickly.

1. SEO increases the quality and quantity of website traffic

Everything that one searches on the internet is via search engines, and with more than 90% of the total search engine market share, Google has the biggest market share. With the right SEO techniques, search engines help in redirecting users to a particular website or webpage.

Top positions on the Search Engine Result Pages (SERP) receive a majority of the impressions and clicks. Hence, ranking in the top positions helps increase a significant amount of traffic to a website.

With the increasing usage of smartphones, there has been a significant rise in mobile searches. Google provides people with localized results, which helps boost small businesses. This also gives small businesses an opportunity to compete with larger businesses, provided that small businesses have the right SEO techniques in place.

SEO also focuses on creating informative and keyword-relevant title tags and meta descriptions, which help increase the click-through rate, ultimately increasing the web traffic.

2. SEO can be used for advertising

There are two vital sides to SEO advertising – optimizing the website to make it more visible in organic searches supplemented with pay-per-click advertising Together, they are the dynamic duo of marketing.

3. SEO is cost-effective

SEO is a cost-effective marketing tool as it targets users who are actively looking for products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. And since SEO also targets users who are actively searching for particular products and services, the traffic resulting from SEO is more qualified than many other marketing strategies, thus increasing the savings of the business.

4. SEO yields high ROI

SEO provides trackable and quantifiable results. SEO agencies have specialists who are able to track nearly every aspect of their SEO strategy – like an increase in rankings or traffic or conversions. A more detailed analysis can also show demographic information and other engagement metrics for individuals who have interacted with a particular website.

Search engines keep filtering out poor content and providing users with the best possible content and experience. To ensure optimum ranking, businesses hire an SEO specialist with proven experience, so as to keep getting a ranking despite the changing algorithms.